Create Her Foundation
Empowering girls through mentorship for a brighter future
Overview
Their mission was clear: pour into the next generation of girls and give them the tools to thrive. But Create Her Foundation's brand wasn’t keeping up with the impact they were making behind the scenes.
As a nonprofit serving girls ages 10–17 through mentorship and enrichment programs, they were doing powerful work in the community—but their visuals, messaging, and digital systems were out of sync. The brand lacked the clarity and cohesion needed to truly connect with parents, supporters, and future mentees.
That’s where LLYP Studios came in. Together, we set out to build a brand that didn’t just look polished—but one that functioned with purpose and positioned them for growth.
Industry
Nonprofit
What We Did
Brand Strategy
Brand Identity
Logo Design
Marketing Assets (Print & Digital)
Social Media Strategy
Photoshoot Creative Direction
The Challenge
Create Her Foundation had a clear mission: to empower young girls through mentorship, enrichment programs, and personal, educational, and financial resources. But their digital presence and branding told a different story. Their logo wasn’t functional, their messaging wasn’t landing with stakeholders, and they lacked brand guidelines—making it difficult for their team to create consistent content across platforms.
Their website, previously built on WordPress, was hard to manage internally. Forms were handled through Google Forms, and payments were collected via Cash App—leading to disjointed user experiences and missed opportunities for data tracking and follow-up.
Our Approach
LLYP Studios applied our signature R.I.S.E. Method to build a brand presence that matched the heart and potential of Create Her Foundation.
We began by listening to the team’s goals, pain points, and vision. Together, we made several strategic decisions:
- Designed a new, functional logo that could scale across print and digital platforms
- Developed a tagline to clearly communicate the value of their work to parents, mentees, and community partners
- Transitioned their website from WordPress to Wix, giving them greater autonomy and ease of use
Delivered a complete brand guideline toolkit to help their team create ongoing, consistent content
- Led creative direction for a brand photoshoot and designed key marketing materials to
Working side-by-side with their Founder, Cydney and her small but mighty team, we worked to deliver assets that would amplify their impact including but not limited to:
- Brand guidelines
- Newsletter template
- Print trifold brochure
- Sponsorship proposal template
- Social media content strategy and training video
- Brand identity (logo, colors, fonts)
- Wix Website design and development
We introduced a new tagline
"Empowering girl for a brighter future"
The Impact
Within months of the rebrand, Create Her Foundation saw a measurable shift:
$5,000 raised during their anniversary campaign
Over 1,595 unique website visitors since the new site launched
Increased social media following and online engagement
Higher visibility in organic search through SEO improvements
Featured on WFAA, and was prepared with refreshed branding, brochures, expanding their awareness and credibility
Most importantly, the new site allowed Create Her to accept mentee and mentor applications and payments directly, which previously required manual processes. Now, they can track data, analyze trends, and retarget visitors through email marketing and digital ads.
